How We Brought Tenpo to Life: A Graphic Design Case Study

Introduction: Turning a Vision Into a Brand

When Tenpo, Israel’s new anime and pop culture shop, approached us, they had one clear goal: stand out as a world-class anime brand right here in Ashdod. From Pokémon cards to rare collectible figures, Tenpo wanted to feel more than just a store—they wanted to be a destination. Our challenge? Build a visual identity and design language that captured the energy of Japanese anime culture while still connecting to a local audience.

The Challenge: Designing for a Unique Niche

Anime culture in Israel is growing fast, but the market is still young. Most shops rely on generic designs that don’t truly reflect the passion of the community. For Tenpo, we needed to:
Build a strong visual brand that felt premium, fun, and instantly recognizable.
Capture the authentic anime aesthetic without being cliché.
Design graphics that work across digital, print, and in-store displays.

Our Process: From Sketches to Identity

1. Research & Inspiration
We began with deep market research into anime shops worldwide, exploring design cues from Tokyo streets, Akihabara billboards, and anime conventions. We also spent time understanding Tenpo’s target audience—young fans, collectors, and families.

2. Brand Concept Development
We presented mood boards that blended:
- Bold typography with Soft, Warming lines.
- Vibrant anime-inspired colors balanced with minimal black/white contrasts.
- Custom illustrations & icons inspired by Japanese manga culture.

3. Logo & Visual Identity
The Tenpo logo was crafted to be modern yet playful, with clean lines that allow it to scale across digital banners, packaging, and store signage. The color palette was chosen to evoke energy, excitement, and authenticity.

4. Applications
We extended the design system across:

• Store signage & billboards in Ashdod.

• Social media graphics for launch campaigns.

• Merchandise visuals like posters, T-shirts, and event branding.

The Results: A Brand That Stands Out

Tenpo officially launched with a bold identity that made it instantly recognizable to anime fans in Israel. The designs created a buzz online and offline, helping Tenpo establish itself not just as a shop, but as a cultural hub for anime lovers

The launch campaign attracted hundreds of first-time visitors, and the visual system continues to support the store’s events, tournaments, and exclusive merch drops.

Key Takeaways

Strong branding matters even in niche industries, design can transform a store into a movement.
Consistency builds recognition by applying the same visual system across platforms, Tenpo feels cohesive and trustworthy.
Cultural authenticity wins fans can spot the difference between generic design and thoughtful branding.

Final Thoughts

For us at Team Creative, Tenpo was more than just a design project.
it was about building a world of imagination that fans could step into.

If your business is ready to stand out with unforgettable branding, reach out to us. Together, we’ll create a visual identity that your audience will never forget.